Our Process

No Black Boxes. Just Building Together.

Every partnership starts with a conversation and grows from there. Here's exactly what working with us looks like — no surprises, no fine print.

We've been asked this question hundreds of times: "So... how does this actually work?"

Fair question. You're about to trust a team with your product — something you've been thinking about for months, maybe years. You deserve to know exactly what happens after that first handshake.

So here it is. Our entire process, laid bare. The same way we'd explain it sitting across the table from you.

1
Discovery & Scoping

We Listen First. Then We Plan Honestly.

The first thing we do is understand your product. Not your tech stack wish list — your product. What problem does it solve? Who uses it? What does success look like in 6 months?

We typically spend 1-2 weeks in discovery, depending on complexity. This isn't a sales exercise. It's the work that makes everything after it go right.

By the end of discovery, you'll have a clear scope document, a realistic timeline, and an honest recommendation on what to build first. Sometimes that means building less than you think you need. We'd rather help you ship the right thing fast than the everything thing slowly.

What a scoping conversation covers

  • Your product vision and the problem it solves
  • Who your users are and what they need
  • What's already built (if anything) and what shape it's in
  • Your timeline — and whether it's realistic (we'll be honest)
  • Budget range, so we can design a plan that fits
  • What "done" means for your first milestone

For non-technical founders

You don't need to show up with a spec sheet. Show up with your vision. We'll ask the right questions, translate your ideas into a technical plan, and walk you through every decision — in plain English, not jargon.

For funded startups

We know runway matters. Discovery is fast and focused. We scope for your first meaningful milestone, not a 12-month roadmap you'll rewrite in 3 months anyway.

For mid-size companies

If you have an existing codebase, we review it during discovery. We assess the architecture, identify integration points, and map out how our engineers will slot into your workflow from day one.

2
Team Assembly

You'll Know Us by Name.

We're a team of 20+ engineers. That's intentional. Small enough that you'll know every person working on your product. Experienced enough that you won't need to supervise them.

We match engineers to your project, not the other way around. Need someone who's built real-time dashboards in React? We'll pair you with someone who's done exactly that. Need a backend engineer who understands healthcare compliance? We've got you.

The people you meet are the people who build. No bait-and-switch. No senior engineer in the pitch meeting and a junior writing the code. Both of our founders — Ankit and Tarun — stay involved throughout. They code, they join client calls, they review pull requests.

No bench. No rotating contractors.

Your team stays your team. When PerformLine started working with us, they had one engineer from our team. Two years later, that relationship has grown to 8+ engineers — and the original engineer is still on the project. That's trust earned over time.

Fast ramp-up

We typically need 3-5 business days to assemble your team after scoping is complete. For resource augmentation, our engineers are usually submitting their first pull request within the first week.

3
Build Sprints

You See Progress Every Week. Not Every Quarter.

We work in 2-week sprints. Every sprint has a clear goal, a defined set of deliverables, and a demo at the end where you see exactly what was built.

Monday

Sprint planning — you're invited. Your priorities shape the sprint.

Daily

Async standups on Slack — what's done, what's in progress, any blockers.

Mid-week

Mid-sprint check-in if needed, especially early on in the engagement.

Friday

Demo of working features on staging. You see it, you click it, you give feedback.

Communication is daily, not monthly.

We join your Slack (or you join ours). We use your project management tools — Jira, Linear, Notion, whatever your team runs on. We join your standups if you want us there. The goal is simple: you should never have to wonder what's happening with your product.

Feedback loops are tight. When you see something in a demo that's not quite right, it goes into the next sprint. No waiting 6 weeks for a "change request process." We're building with you, not delivering to you.

Sprint demo cadence

  • Sprint 1: Foundation — project setup, architecture decisions, first working screens or endpoints.
  • Sprint 2-3: Core features — the things your users will actually touch.
  • Sprint 4-5: Integration and polish — connecting the pieces, handling edge cases.
  • Sprint 6+: Iteration — refinement, performance, launch readiness.

The exact cadence depends on your project. An MVP might be 4-6 sprints. A complex platform migration could be 12+. But the rhythm stays the same: plan, build, demo, adjust.

For non-technical founders

Every demo is a chance to see your vision coming to life. We'll explain what we built, why we made certain choices, and what's coming next. No jargon — just your product, working, on screen.

For mid-size companies

Our engineers plug into your existing sprint cadence. Same ceremonies, same tools, same Definition of Done. Your team lead manages priorities; our engineers deliver. You'll forget we're external.

4
Launch Preparation

We Don't Just Ship. We Make Sure It's Ready.

The weeks before launch are where discipline matters most. Eitoss shipped their MVP in 3 months and raised their round on the back of it. We know what "launch-ready" actually means — and it's more than passing QA.

Testing

Unit tests, integration tests, and end-to-end testing. We write tests as we build, not as an afterthought.

Staging environment

A production-mirror environment where you, your team, your beta users, and your investors can test everything before it goes live.

Performance review

Load testing, response time optimization, and database query analysis. Your product should handle real traffic from day one.

Security check

Dependency audits, authentication review, and data handling verification. Especially important for fintech, healthtech, and any product handling user data.

Deployment setup

CI/CD pipelines, monitoring, alerting, and rollback procedures. We set up the infrastructure so that future deploys are smooth and safe.

We do a launch dry run.

Before the real launch, we simulate it. Deploy to production, run through the critical user flows, verify monitoring is working, and make sure someone on the team knows how to roll back if needed.

Launch day should be boring. That's the goal. If we've done our job right, it's just another deploy.

5
Post-Launch

We Stay.

Launching is a milestone, not an ending. Your users will find bugs you didn't catch. They'll request features you didn't plan. Your product will need to grow, adapt, and evolve. We'll be there for all of it.

First 2 weeks after launch

We're on standby. Bug fixes are prioritized. We monitor error rates and performance. If something breaks at 2 AM, we handle it.

Ongoing maintenance

Regular dependency updates, security patches, performance monitoring, and incremental improvements. Your product stays healthy.

Growth partnership

When you're ready to build the next feature, expand to a new market, or scale your infrastructure — we're already up to speed. No re-onboarding. No ramp-up time.

PerformLine

1 engineer to 8+ in 2 years

PerformLine started with one engineer from our team. That was over two years ago. Today, we have 8+ engineers embedded with their team. New hires at PerformLine sometimes forget our engineers are external — that's how deeply integrated we are.

Eitoss

MVP in 3 months, raised funding, still partners

Eitoss came to us with an idea. We shipped their MVP in 3 months. They raised funding on the back of what we built together. Two years later, we're still building together, still growing the product, still partners.

80%+ of our clients continue working with us beyond the initial engagement. Not because of a contract — because the partnership works.

Full Transparency

What You Get: The Handoff Checklist

Whether you work with us for 3 months or 3 years, everything we build is yours.

Source code

Full repository access from day one. Your code, your IP, always.

Documentation

Architecture decisions, API documentation, setup guides, and runbooks.

Infrastructure access

All cloud accounts, credentials, and service configurations.

Knowledge transfer

We walk your team through the codebase, the architecture decisions, and the why behind every trade-off.

CI/CD pipelines

Automated testing and deployment, documented and ready for your team to maintain.

Monitoring & alerting

Dashboards, logs, and alerts set up and documented.

Zero lock-in. Your product, your code, your freedom. If you want to bring everything in-house someday, we'll help you do that too. We'd rather earn your partnership every month than hold your codebase hostage.

Communication

How We Communicate

We believe most project problems are communication problems in disguise. So we over-communicate.

Slack

Daily updates, quick questions, blockers. We join your workspace or you join ours.

Daily, async

Sprint planning

Prioritize the next 2 weeks together. Your priorities shape what we build.

Every 2 weeks

Sprint demo

See working features on staging, give feedback, shape the next iteration.

Every 2 weeks

Weekly sync

Big-picture check-in with the project lead on progress and priorities.

Weekly

Monthly review

Partnership health, roadmap alignment, team feedback, and strategic planning.

Monthly

You'll have a direct line to the engineers building your product — not a project manager translating messages back and forth. Questions get answered in hours, not days.

Flexible Models

Flexible Engagement Models

Every product and team is different. We meet you where you are.

Ready to Start?

The first step is a conversation. No pitch deck, no commitment — just a real talk about your product, your timeline, and whether we're the right fit.

We'll be honest with you from minute one. If we're not the right team for your project, we'll tell you — and point you in the right direction if we can.