Blog
Engineering Insights & Product Thinking
Practical engineering insights, product thinking, and lessons from building real products.
Product and Engineering
AI for Software Development: How We Actually Use It (and Where It Breaks)
Product and Engineering
From a Lovable or Bubble App to a Real Product: The 5 Gaps to Close
Hiring and Team Building
How to Hire a Developer to Fix AI-Generated Code
Product and Engineering
How to Add AI to Your Product Without Wrecking It
Hiring and Team Building
Hiring AI Developers: What Skills You Actually Need
Product and Engineering
What It Actually Costs to Build a Production AI Agent
Product and Engineering
Where AI-Built Apps Actually Break
Product and Engineering
AI Made Building Easy and Shipping Hard. Here's the Honest Truth About Which Side You're On.
Hiring and Team Building
What React Developers Actually Cost in 2026 (Freelance vs. Agency vs. In-House)
How We Work
Offshoring to India: What Actually Goes Wrong (and the 5 Things That Prevent It)
Hiring and Team Building
How to Vet a Developer You'll Never Meet in Person
Hiring and Team Building
Freelancer, Upwork, or Agency? How to Hire a React or Python Dev Without Getting Burned
Engineering and Tech Stack
React vs. Vue vs. Nuxt: Which Should You Actually Build In? (From a Team That Uses All Three)
How We Work
How We Cut Monthly Invoicing From an Hour to Five Minutes — With an AI Agent Named Freddy
Product Engineering
How to Choose a Tech Stack for Your Startup (Without the Hype)
MVP Development
When (and How) to Scale Your MVP Into a Real Product
Product Engineering
Build vs Buy: A Founder's Framework for Deciding What to Build
Product Engineering
No-Code vs Custom: When Your No-Code App Hits the Ceiling
MVP Development
How to Start Building Your Product on a Limited Budget
Code Ownership
Avoiding Vendor Lock-In: Owning Your Code, Docs, and Roadmap
Choosing a Partner
How to Choose an Engineering Partner Who'll Still Be Here in 2 Years
Hiring
Hiring Python Developers: What to Actually Screen For
Engagement Models
Dedicated Team vs Project-Based vs Staff Augmentation: Which Engagement Model Fits You
MVP Development
When NOT to Build an MVP: Signs You're Not Ready
MVP Development
How to Scope a Software Project Before You Spend a Dollar
Hiring and Team Building
Freelancer vs. Agency for Software Development: An Honest Comparison
Code Quality and Handoff
How to Evaluate if Your Agency's Code Is Handoff-Ready
Product Engineering
Code Shop vs. Product Engineering Team: What's the Difference?
MVP Development
MVP Development Process: What 8 Weeks Really Looks Like
Hiring Developers
How to Hire Developers for Your Startup
Resource Augmentation
Staff Augmentation vs. Outsourcing: What's Actually Different?
MVP Development
How Much Does MVP Development Cost in 2026?
Thought Leadership
Why We Built Formester — and What It Taught Us
Tech
A Beginner's Guide to Nginx: Getting Started with the Popular Web Server.
Tech
Understanding the difference between Ruby class method and instance method
Tech